Get ready for the youth wave

Sometimes, it’s the small things that Governments do that have the biggest impact.

Last month, Employment Minister Willie Jackson launched a Youth Ready Employer Programme, aimed at ensuring employers have all the tools they need to employ young people.

For something that I think could have far reaching benefits, it was done in a fairly low key way. Minister Jackson had been to the UK and met two amazing young entrepreneurs – Jack Parsons and Ben Towers – who are all about getting young people into work, as well as getting employers to understand the benefits of employing young people and how to go about that.

Their message is so personal and compelling, these entrepreneurs travelled to New Zealand to talk to businesses for the launch of the programme, which is a collaboration between Ministry of Social Development, the Auckland Business Chamber and its wider chamber network, and Parsons and Towers.

As each generation ages, they tend to criticise the younger generation coming through. But this is not going to provide the necessary solutions to both our changing work environment and our immediate and future worker and skills needs. The nature of work is changing and employers need to embrace the change and employ people who can solve problems and bring fresh ideas – perhaps doing that in a different way to the boss.

It’s time to look at it from the employee’s perspective – there are barriers for some young people to get a look in for their first job. These are things like social and economic disadvantage, mental health, and employer rules and attitudes.

Jack Parsons and Ben Towers are walking counterpoints to many of the barriers older employers might put up.

Young people spend too much time online, they might say. Is that a bad thing? Ben Towers built his first website for a family friend at the age of 11, in his bedroom. He taught himself through You Tube videos. By 13, he had a website business. He couldn’t get a business banking account until he was over 18, and by that stage he had over 20 employees. He’s 21 and sold that business for millions of dollars. He now focuses on public speaking and investing in start-ups.

They don’t dress properly the older generation might say. Jack Parsons has dealt with young people who haven’t been able to go to job interviews because they can’t afford something to wear and have been too intimidated to go into a corporate environment. He has challenged the corporates on that and suggested they meet the candidate somewhere the candidates themselves might feel comfortable, like a coffee shop.

Parsons knows all about disadvantage. Growing up, he lived on a housing estate with an alcoholic mother, he battled dyslexia and attended speech therapy. Looking around him, a life of drugs and crime was a seriously viable option. But he chose to swim rather than sink and at 20, he was chief executive of his own company, the Youth Group. He has been recognised as one of Britain’s 50 kindest leaders and he continues to offer products and services to young people looking to get a start in the business world.

Both Ben and Jack are conscious of the mental health issues that can hold back young people and they want to address these. Ben plans to launch an app to help people with loneliness and Jack talks candidly about his own mental health challenges.

Their message to employers is to understand who you are going to employ and the Youth Ready Employer tool kit, available online, gives a pathway to employers to follow to become “youth ready”. The focus is on finding ways to connect with the age group of 18 to 30-year-olds who have common characteristics, operating styles and work expectations.

This is something I think the Government has done well, that will be really helpful for businesses.

We need to reflect these principles as we build the industry cadetship. If our industry wants to attract a younger workforce, it’s the industry that must change and adapt, not the other way around.

You can find out more about the toolkit here.

– Nick Leggett, CEO, Road Transport Forum


Back to Nick's Blog